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A Road to success: Career in Digital Marketing

Digital marketing, the term that is in everyone’s mouth, was first coined in the mid-1990s to early 2000s. The term has gained so much popularity since then because the world is shifting digitally. As we are all aware, we cannot visualize a world without the internet. Due to the enormous expansion of digital methods like disseminating information and interacting with people, these have become increasingly popular in recent years.

From now on, Digital marketers have more ways than ever to connect with potential and current clients because applications, social media, and search engines are all commonplace in most people’s daily lives.

So, have you ever thought about how these digital marketers work, how much they earn, and how they prepare themselves to become digital marketers?

Are you the person who is interested in making a career in digital marketing? Want to know about some essential courses in digital marketing?

Do you know digital marketing is expected to be one of the best career options in 2023? Of course, there is always uncertainty about whether a career in digital marketing is right for you or not. That choice is up to you.

In this blog, we will deep dive into all the options if you are thinking of hunting a career in digital marketing. We will attempt our best to clarify all your inquiries and make sure that, at the end of this blog, you will get all the information you need about digital marketing before entering the field.

Points to be covered in this blog:

Digital marketing- What it is actually?

The word digital marketing is formed by two different words: digital and marketing. The word digital means any information that is published on the internet, and marketing means any sort of advertising for any brand. So, the combined word digital marketing means that any form of advertisement and promotion of brands that uses the internet is called digital marketing, which is also called online marketing.

In simple words, any marketing campaign that basically involves digital communication is called digital marketing.

Career in Digital Marketing in India

According to the report, India has been ranked the first country in digital skill readiness. In India, over 70% of candidates are actively learning courses in digital marketing. A career in digital marketing is as safe as you can get at a time when many other industries are experiencing crisis and unemployment. By this point, the future looks bright in this career, as students are enrolling in the course in digital marketing.

Why choose a career in Digital Marketing?

The digital marketing sector is expanding globally. Countries like the United States, Japan, China, Europe, and other big nations are experiencing immense growth in digital marketing, which means that there will be more opportunities in this career of digital marketing.


  • Currently high in demand
  • A competitive wage
  • Learn anytime
  • Creative career
  • Challenging work

Best courses for a successful career in
Digital Marketing

  • Website Designing
  • Technical content writing
  • SEO (Search engine optimisation) 
  • Google Ads
  • Facebook and Social media Ads
  • Lead management
  • Market Research

Jobs in digital marketing: India

As a field of study, there are tonnes of Job opportunities in Digital marketing for those who are interested in a career in digital marketing. It assists aspirants in developing a successful career and a very fulfilling life. A digital marketer makes an average salary of about Rs 5 to 5.5 LPA in India.

Social media, content strategy, SEO, analytics, and other aspects of digital marketing are among the most in-demand skills right now. The complexity of digital marketing strategy is reflected in the large number of jobs in the field.

According to the LinkedIn survey, over 200,000 digital marketing professionals are needed in the country’s major metro areas. Now it is time to buckle up your shoes and begin a career in digital marketing because there are so many open positions and not enough qualified people to fill them.

Scope of freshers in Digital Marketing

If you are a fresher or a student, you may be thinking that you can make your position in digital marketing. Yes, this is a very lucrative line of work where there is huge space for growth and where one can contribute to earning a respectable living.

Here are a few reasons why this field has paved the way for students seeking well-paid career opportunities:

  • Job safety
  • Good salary
  • Learn anytime
  • Skill development
  • Will help you in the future.


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11 Responses

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